Hyundai’s Concept Three Could Be The Answer to America’s Compact EV Problem

Ioniq’s Missing Piece Finally Arrives

Hyundai just dropped something interesting at IAA Munich 2025, the compact Concept Three. While the Ioniq lineup has been doing great with the midsize Ioniq 5, sleek Ioniq 6, and massive Ioniq 9 SUV, there’s been a glaring gap in the compact segment. That’s exactly where the Concept Three comes in.

This isn’t just another concept car, though. It’s Hyundai’s first compact EV concept under the Ioniq sub-brand, and it previews Hyundai’s upcoming compact model on the advanced E-GMP platform, which is probably the Ioniq 3 we’ve been expecting. Think of it as the compact sibling that rounds out the family, smaller than the Ioniq 5 but packed with the same premium technology.

More Than Just a Concept 

Measuring in at just under 169 inches long, the Concept Three is smaller than both the Ioniq 5 and Kona. While the Kona is Hyundai’s affordable EV challenger, the Concept Three promises improved efficiency, faster charging, and better driving dynamics. While Hyundai has not released full specifications, the hatchback design cues point to an emphasis on aerodynamics and space utilization, both key factors in range and performance for smaller EVs.

At the heart of Concept Three is Hyundai’s new design language called the “Art of Steel”. It emphasizes clean, sculpted surfaces that translate into taut bodywork, crisp character lines, and an ‘Aero Hatch’ silhouette designed to reduce drag and maximize efficiency. 

Inside, Hyundai has reimagined the compact cabin with great effect. Sustainable materials, minimalist styling, and a driver-focused cockpit highlight smart space utilization that makes the most of its hatchback proportions. 

The Bigger Picture

Hyundai wants an electrified version of every model in Europe by 2027 and 21 global EV models by 2030. The global part is key here, because while Concept Three debuts in Europe, Hyundai’s North American operations have been hungry for more affordable EV options.

With nearly 80 percent of their European vehicles already manufactured locally, Hyundai knows how to adapt regional strategies. Their Alabama and Georgia plants could easily handle compact EV production if American demand materializes.

Concept Three represents Hyundai filling the final gap in their Ioniq strategy globally. While we wait for production details and potential North American availability, one thing’s clear: Hyundai is serious about owning every segment of the EV market.