A lot of places have security cameras in place. This includes Disneyland. However, it looks like Disney is now facing a class action lawsuit over its use of facial recognition technology at its theme parks.
Disney hit with class action lawsuit
According to the lawsuit, it claims that Disney does not “adequately disclose the use of their biometric collection.” As a result, most people visiting the theme park have no idea their biometric data is being collected, which includes children.
For those unfamiliar, Disney implemented facial recognition technology at the entrance of both Disneyland and California Adventure. Company officials have defended the use of the technology. They claim that this makes it easier for entry and re-entry into the parks while preventing fraud.
However, the issue the class action lawsuit against Disney takes is that it isn’t disclosed properly. There are four entrances that allow visitors to enter while avoiding the tech. However, these entrances are denoted with a slash through a silhouette. The lawsuit claims it does not constitute meaningful notice.
According to lawyer Blake Yagman, “Guests should be able to expressly opt in to this type of sensitive facial recognition technology with written consent—the onus of privacy rights should not be on the victim.” Disney has stated previously that the data gained from its facial recognition system is deleted within 30 days.
The bigger picture
Now, we get that companies are trying to prevent fraud. In fact, these types of systems could help fight against ticket scalpers, especially if there’s a face associated with the purchase of a ticket. But at the same time, there are implications that go beyond just mere ticket fraud. For instance, this data could be hacked or stolen. It could also be handed over to law enforcement.
In fact, we’re already seeing how government officials are finding ways to obtain more data on both citizens and non-citizens. So, imagine being able to access biometric data on top of everything else, which could be used to track their movement. Right now, the complaint is seeking at least $5 million in compensation for those who might have been affected by it. Whether or not the lawsuit is successful remains to be seen.
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