One of Ford’s most dynamic chief officers is voluntarily stepping down next month, less than a year after introducing the company’s biggest marketing changeup in decades. Lisa Materazzo, who has served as chief marketing officer since 2023, will exit Ford on June 1, less than a year after introducing the “Ready Set Ford” brand campaign, which replaced a decade-old, well-known slogan. The Blue Oval has begun a search for Materazzo’s successor, and in the meantime, Global Product Marketing Executive Director Dean Stoneley will serve as the interim CMO.
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