In a world where just about every car offers formerly exclusive features like heated seats and touchscreen infotainment, shopping for a luxury vehicle is as much about technological prowess and style as it is about comfort and convenience. Luxury buyers want something that looks and feels special, something that shows that a company’s designers and engineers care about the owners. And when money is no object, relatively speaking, it becomes an increasingly more tricky segment to dominate. Luxury is more than just screen estate, more than just supple leather, but a mix of overt and subtle details that elevate the experience both from behind the steering wheel and in the passenger seats.
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