There’s a commercial break on the TV — why not scroll through a few TikToks to pass the time. Ten minutes early for an appointment? Catch up on Instagram Stories. Train delays? A quick doomscroll of the news while you wait.
It’s a common reflex: Americans check their phones 144 times a day, on average, according to a survey from Reviews.org. It’s also a habit many are trying to break.
“My biggest fear is that I’ll lie on my deathbed and regret how much time I spent on my phone,” TikTok creator Sierra Campbell said in a video posted in May. Her answer? An analog bag.
Campbell carries with her a bag of analog activities at all times, including crossword puzzles, watercolor paints, knitting needles, anything that can be reached for in those in-between moments to keep from scrolling.
Inspired by Campbell, the analog bag trend has, somewhat ironically, caught on online. The hashtag #AnalogLife is up 330% this year, according to TikTok data shared with Axios. The idea isn’t “less technology,” explained Campbell. “It’s more analog fun.” Other screen-free alternatives include coloring books, journals, embroidery or word searches.
By keeping a bag of activities in arm’s reach, it’s easy to resist the urge to mindlessly reach for our phones for a quick distraction or dopamine hit.
This trend fits into a broader revival of analog hobbies — also known as “grandma hobbies” — to help us slow down and tackle digital fatigue. In a survey of 2,000 U.S. adults, 71% had participated in a craft project in 2024, said research firm Mintel. “Analog wellness” was named a top trend for 2025 by the Global Wellness Summit.
The benefits of analog bags are backed by research. A study published in 2023 by Nature Medicine suggests that having a hobby is good for your health, mood, and more, while digital detoxes can improve focus, mood, and sleep quality.
That doesn’t mean you need to give up your phone entirely and wholeheartedly embrace an analog life. But armed with a crossword or some knitting needles, each of us could all work towards being more mindful in those in-between moments during the day.
In a world full of brain rot, be an analog bag.
